The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional business and marketing for times untold. Recently, it appears to me that the topic of using funnels in Internet business is appearing all over the internet.
Truth is, people are eager to know more about this strategy for marketing and how they can apply it to their marketing efforts on the internet. If you'd like to learn more about sales funnels for efficient Internet marketing, I encourage you to continue reading.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. In this case, the use of funnel is to visual define the sales process from the beginning to the conclusion. It is a wide entry point for potential customers known as "Unqualified Prospects" at its top and a narrower opening for conversion sales at the lower end. This is a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never met with you, but might be interested in your products or services. You'll have many offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
The effectiveness of the lead generation funnel is from the fact that it allows you to track potential buyers' behavior during different stages of the extended selling process. It's possible to predict the potential number of customers through the sales funnel by being aware of the number of prospects who are qualified throughout the process.
A sales funnel can help you see where your sales process is failing or successful or if your marketing campaign isn't attracting enough prospects. This information will allow you to decide which areas to concentrate your efforts and help you achieve your marketing goals. It is a tool to manage and gauge the customer's sales process.
The top of the Sales Funnel or Front - End
Your top sales funnel is your most active and most important area in your sales process. It requires constant testing. There are virtually endless front-end strategies limited only by your imagination and resources.
The front-end goal is to get new clients and convert them to buyers.
A prospective client is "qualified" when they sign up to the product or service you offer. This is where the prospective customer, or "Unqualified Prospect", becomes an "qualified lead. They have taken a step which suggests they might be interested in your product or service.
Your front-end must be able drive specific traffic to your website or blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posting forums, and other resources are among the most efficient methods and sources.
There are many methods that you can use to "qualify the unqualified prospect". One of the most effective methods to determine the quality of prospects is by creating an online squeeze page. It allows you to offer something of value related to your product that users can receive for free, or at a substantially reduced price, in exchange for their name and email. The products offered vary from video and newsletters to ebooks, e-mail courses as well as related reports.
The front end of your sales funnel is the point where potential customers are attracted to you. What happens to the back-end of your sales funnel?
The Back-End or Bottom of the Funnel
The back-end, or bottom of the funnel is where the major sales and profits occur. You will usually find the more expensive products in this area. They are usually relevant to the exact same market, but in a different format, like video or audio live interaction, private consultation.
The main difference between front and back-ends lies in the type of client as well as the cost of the product/service being provided.
It's the case that only a small percentage, perhaps 1 to 2 percent of the total number of people who enter your front-end, will end up in your back-end. This is due to a small few will invest a greater amount of money.
While front-end services and products might be cheaper than $100 but back-end products and services typically cost in the hundreds or thousands. This means that the top of the funnel or back-end, the main source for income for your Internet company. It is also the most predictable and secure area of the process of selling.
The sales funnel is as complex or simple as you would like to make it, as long as you have the right resources and creativity.
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